Rise
Brand Design Concept for a Sustainable Fintech

Sustainable investing is crowded with buzzwords and greenwashing. Rise cuts through the noise with a single platform that lets people invest in truly sustainable products without the research burden. Rise identifies, bundles, and offers curated investment products that meet clear, transparent sustainability criteria. The product promise is radical in its simplicity: honesty over profitability.

Rise is a fresh take on finance for people who care about their future and the planet. The visual identity is both bold and human. A colorful system of abstract elemental shapes creates a flexible identity that works seamlessly across digital and physical channels. Together with friendly typography and generous spacing, these elements form the core of the brand design language.

The messaging forms another key aspect of the branding. The brand voice is to the point. Short, provocative lines are used thoughtfully to spark awareness about capital responsibility and to underline Rise's fundamental belief that where money flows shapes the world we live in. Through this clear, purposeful communication, Rise empowers people to make decisions that align with their values.