Miso
Brand Concept Design

Come to where the flavour is. The century-old tradition of fermented food goodness rooted in the Asian cuisine is coming to a new height with the new brand Miso. In the Jeju language, «Miso» stands for «Smile» – not to be confused with the Korean name for Miso paste, which is Doenjang.

Crafting premium Miso pastes for home chefs, Miso extends its culinary passion by creating unique dining experiences. Through pop-ups and «Flavour Rooms» across the country, they offer dishes that highlight the versatility of their signature pastes.

For the food brand's concept, inspired by traditional Japanese and Korean design, Human Deluxe created a bold, attention-grabbing, yet yummy visual brand that stands out on everything from big billboards to small packages and restaurant menus.