Datalab
Branding for a Federal Government Initiative

Data enables democracy: only with access to enough data, you can make well-founded political decisions. The Datalab of the German Federal Chancellery is an internal initiative that gives government employees access to data through several databases.

We helped the team inside the digitalisation unit of the administration to create a modern and attractive branding that helps to communicate the idea of the initiative. The bold D-Symbol communicates the idea of connection within the federal administration.